Friday, December 8, 2017

(Graphic Design) Logo Project!

The 1st Step:

For the logo project, we first had to think of our shapes and sketch out a few ideas. Most of my ideas involved a camera, because my love and passion for video and photography. My first couple that I want to try was an atom, but the nucleus was a camera, my name but with the 'a' of Blake being a camera, and then a sword and shield with my initials engraved into it.

 The 2nd Step:

Now that we had some sketches made, it was time to take to Illustrator and make some black and white rough drafts. I ended up trying all of my sketches with all of them being failures. All of my sketch ideas were either too much and looked wrong, or looked very cartoony. I wanted to make an artsy, slightly professional looking logo, but with my own personal touch and after days of getting nowhere I was very upset. On the last work day I decided to just mash some shapes together. I love the 3D shapes I make on Illustrator, so I started to make a 3D triangle shape and ended up with a three layer, almost gradient style triangle. I decided to go further with a circle border and of course I needed text. I then had a logo that looked like it was made for a bank, and I sort of loved it.

The 3rd Step:

After getting my B&W logo, I had to polish up some of the lackluster color and design. I am personally a fan of the blue and orange color scheme, so obliviously I'm going to try this design first. I also changed the full name into the initials because of the empty space left in the triangle. I ended another ring of color to give it the badge look as well. I ended up with these four designs. I used the triangle as kind of a point of focus, and the circle because I want the badge feel. I could easily see the final design on a hat or some sort of shirt.

I then ended up falling in love with this one...


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